The Apple iPhone 5 is finally released, with the latest arrival boasting a 16:9, 4-inch screen, new smaller port, thinner, lighter design and 4G LTE.
Last year's iPhone 4S always felt like an incremental upgrade rather than a true step change, and although it sold wonderfully for Apple and brought some interesting additions, few would argue against the suggestion that it opened the door for competitors.
As a result, this year's launch was perhaps most important for Apple since the very first iPhone arrived back in 2007.